We wanted to encourage families to make the most of the summer holidays and to get out exploring what the South Western Railway network has to offer. Our campaign, which was be live in Press, Digital, Radio and Social, brings to life the idea ‘LIVE BIG’ in bright, bold and surreal collages, which showcase all the things you can do and see on the network. Written by creative team Jessica Watson and Alicia Job and brought to life by designer Sara Neves of WCRS, the insight behind the campaign came from the fact that the South West is a region compact and varied, with 70% of the most visited free attractions and 60% of the most visited paid attractions in the UK on the network. The print depicts the vibrant array of things to see and do across the network; fish from the aquarium, ice-creams on the seaside, tigers and monkeys from the zoo…and South Western Railway’s service connects them all. We wanted to produce work that was fun, functional and beautiful, showing off all the brilliant things you can do on the network in an eye-catching way